Innformer™ is a software that helps you create direct marketing labels, mail merge letters (Microsoft Word 97 or better is required), generate marketing reports and charts and modify guest records. You can use Innformer™ to select a list of customers based on criteria such as the number of guest nights, number of guest stays, room rate, zip code and arrival date. The reports and charts that can be generated include Total Revenue, Average Daily Rate, Total Nights and Average Length of Stay, and these can be broken down by sub categories like Zip code, City, State and Market Code. Innformer™ can help you increase your revenue.
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